Decide what purpose you will use the purchased short number. From the tasks that it will perform depends to whom you should contact: mobile marketing Agency or a content provider. If you need to organize a large-scale project in several regions, as well as to develop and then implement the campaign from start to finish — contact a mobile marketing Agency. If you are interested in the local events, contact the content provider.
Describe your project in free form and it is better to write a business plan. Explain in writing the essence of your project, which will be used by a shortcode on what the target audience of the project and do you plan any promotional event. This information is necessary for the contractor to evaluate the technical side of the issue and perhaps to adjust your project.
Agree with the contractor how you will be setting up the technical interaction. If you don't understand the issue, commit the contractor to implement the programming logic of the services in accordance with the technical specifications.
Sign a contract with a contractor who will be obliged to provide technical support to your event to its completion. Make sure that the contract includes the option for you intermediate and final reports and the database of telephone numbers of subscribers who took part in the action.
Choosing a pretty short number, be sure to find out his story. It may happen that in the memory of many subscribers it is associated with erotic services. It is obvious that the project, for example, voting for baby food to associate with this spicy number is undesirable.
The number of beautiful rooms is limited, but you can use a trick invented by Western marketers. with the lack of comfortable rooms offered in the West and after that started to apply in Russia. Instead of a combination of numbers, get a combination of letters. The word beer (beer), for example, it's easy to remember. On the mobile phone it will be in the room 2337. Consumers in this case it is necessary to force to remember is the word, not a number.