Advice 1: How to create your clothing brand

The market clothing is now saturated, but paradoxically, quality and interesting stuff of an average price category find extremely problematic. Mass consumer goods are the main characteristics of the major brands. Creating your own brand can be a difficult but exciting business project.
You will need
  • - sketches;
  • - start-up capital;
  • fabric;
  • - production;
  • services of the designer.
Instruction
1
Engage in detailed market research and the parallel formation of the concept of their brand. You must be clear that for whom you are going to do. Find the distinctive features of your future of the brand that distinguish it from existing on the market. Remember that to impress the buyer today is extremely difficult, so the more sound and solid will be your strategy, the more successful will be the whole project.
2
Create sketches of your future collection. Try to relate your creative imagination with practicality. Part of the collection should be left in the sketches, if you will come to the conclusion that in real life such things would be unacceptable to most customers.
3
For the technical part of the production of the collection is responsible, foremost, a designer. This specialist creates patterns for sewing, will determine the number and optimal fabric consumption. From works depends on the quality of cut and many other details of production that will ultimately create the image of the entire collection.
4
Decide where your collection of clothes will otsypatsya. As is known, Russia is far from the cheapest production. However, you have the chance to find a cheap factory in a small town that can provide you a decent quality and timelines at reasonable price. Finding the place of production need to be addressed before the design of the collection.
5
In parallel with the design, begin purchasing materials and fittings. Today in the production of interesting and inexpensive fabrics are leading Asian and Eastern European countries. Manufacturers you can find on the Internet or at various exhibitions. Remember that the fabric manufacturer will take time, so must be ordered in advance.
6
Think of a strategy to promote your brand. More than half of the success depends on proper promotion. If the budget allows, consult a professional. Try to find a balance between investment in marketing and planned profit.

Advice 2: How to register your trademark

If your company is Russian, you can register your trade mark yourself. This is a rather complex and long procedure that requires time and preparation. Follow these tips and you will be much easier to register.
You will need
  • For this you will need to study the legislation in respect of trademarks, to use the services of an artist to write an application to pay the duty and collect the documents.
Instruction
1
Carefully study the Law of the Russian Federation "On trademarks".
2
Develop and create it using designer visual pattern-the layout of your brand. Better to do a few options and then choose one, the best.
3
To determine the list of goods and/or services that will cover your brand. To do this, carefully examine the International classification of goods and services and find the code that fits you.
4
Check your trading brand of patentability. Use the registers of the registered trademarks in accordance with Russian and international trademarks. This is a very important step – it determines the further procedure of registering your trademarks.
5
Pay the state fee.
6
Direct in Rospatent (FIPS) their application for trademark registration in the prescribed form.
7
To the application, you must attach certain documents, namely: a receipt of payment of the state fee, a copy of the statutory documents of the company (or certificate of registration), as well as a letter FSGS in which you will need to provide statistics codes assigned to your company.
8
Then, when the Agency receives your documents, he will hold a formal examination. In that case, if your documents are found to be consistent, your trademark will be admitted to the next stage.
9
The last step: the Agency will examine the submitted by you brand. If everything is in order, your mark will be registered.
Note
Trademark registration is a very complex process that requires time, effort, knowledge and money. It may be better to seek the assistance of a patent attorney.
Is the advice useful?
First of all, go to the website of Rospatent. This is a very meaningful, informative resource. Also on site you can use service - expert advice.
Useful advice
To brand use the maximum free capacity. If your brand is really interesting, many publications will write about it themselves. Don't forget about the Internet, in particular, popular fashion blogs.
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